Meta is testing a new artificial intelligence-powered shopping research feature within its Meta AI chatbot, positioning the tool to compete with similar offerings from OpenAI's ChatGPT and Google's Gemini. The test is currently being rolled out to a limited number of users in the United States via the Meta AI web browser interface.
A Meta spokesperson confirmed the existence of the test but did not provide further details on its scope or a timeline for a wider release.
According to a report by Bloomberg, the feature enables users to make product requests using natural language queries. The chatbot then responds with a carousel of product images that display brand names, website links, and pricing information. These recommendations are supplemented by a brief, bullet-point summary that explains the basis for the suggestions, aiming to assist users in their decision-making process.
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